Research | San Francisco Bay Area, US
I’m an imaginative and energetic whitespace explorer, empathy builder, knowledge synthesizer, and sandbox player. Empirically-driven concepts about evolving social and personal meaning result in vivid and actionable narratives, behavioral models, and frameworks.
I believe in building an effective resource infrastructure and collaborating using well-understood and practiced design thinking processes to invent and apply appropriate/timely methodologies, arriving at inspirational findings and designs.
Strong user-centered research is more than about rigorous data collection. The fruit really comes from what's next: how data are processed, diverse thinking in interpretation, and molding it all into possibilities tempered by business and market needs.
~ Propose & test hypotheses using literature, empirical research + market data + big data
~ Champion non-linear thinker, yet persuasive quant
~ Inform strategic and tactical product and business decisions
~ Thrive integrated in cross-functional teams
Strengths & Interests
ethnography - getting to the 'why' and 'how'
supplementing big data with rich, relatable data
lean design processes
mobile devices/apps, mobility, context-awareness
team strength & cohesiveness